Tag Archives: sheffield sign maker

Top 5 Tips for Boosting Your Retail Shop Sales at Christmas from Professional Shop Sign Makers in Sheffield

For retailers all over the UK, Christmas is the most important time of the year for sales. People are already hitting the high streets, shopping centres and online shops to snap up gifts for their families and friends.

As specialists in shop signs Sheffield, Image Sign Studio has put together a few steps that you can take to ensure that you make the most of this profitable season!

Promote a Christmas Sale

Christmas is a great time to promote a sale. It’s an expensive time of year for many, so everyone is on the look-out for a bargain. Not only can a good sale help to increase revenue and profit, you’ll also attract customers that may return to your premises in the New Year.

Marketing over the Festive Season

Ensuring that your marketing activity is sufficient over the festive season is a real must. From planning scheduled Tweets, to Facebook posts and competitions, social media is a fantastic way to get in front of potential customers, interact with them, and drive sales. Why not send out a Christmas newsletter letting your customer base know what you’ve got to offer this Christmas, or an incentive to visit your shop such as a voucher or free gift with any purchase?

Create an Attractive Display

Getting creative with displays can help your shop to thrive at Christmas time. Make your goods look as attractive as possible to your customers; think red and gold, fairy lights and snowflakes to create a winter wonderland effect. Make sure that your most popular items are prominent, and always place smaller items that are suitable for stocking fillers near the till. This will encourage people to make impulse buys and last minute purchases before they pay.

Ensure you Have Enough Staff for the Busy Period

During this exceptionally busy time, you may want to think about whether you’ll need an extra pair of hands. Employees will often want to take some time off over the festive season, so ensuring that you’re covered for this is a must. It may be worth approaching a local temping agent to find short term staff, as although you can’t predict the rush, you’re sure to be busier over this time.

Shop Premises Makeover

Competition for footfall on the high streets is at its most fierce over Christmas. Your aim to make sure your premises stands out from your competitors, looks visually appealing, welcoming, and encourages customers to enter. You could consider a beautiful window display, custom made window graphics or even a brand new shop sign.

Attract Customers over the Festive Season with a New Shop Sign Sheffield

The latest research regarding the UK’s retail spending suggests that people are spending more money in shops than they were earlier this year. Online business Website City AM recently reported that although fewer shoppers visited shopping centres and high streets this summer, retail spending was actually at its highest since January.

The Director of the British Retail Consortium (BRC) Helen Dickinson said that although footfall had decreased, the amount of money that was spent by shoppers per trip had actually increased. The data went on to reveal that although footfall has decreased on high streets and shopping centres, it increased by 2.9% in out-of-town retail parks during August 2014.

“It seems that customers are hitting the high streets with purpose – knowing what they want to buy ahead of time, supported by online research ­– and doing more shopping in a single trip,” Helen Dickinson said.

The Rise of Online Shopping

Online shopping has been a hot topic of conversation for a number of years now as footfall on British high streets has made a gradual, but significant, decrease. But according to Mintel’s Christmas 2014 predictions, although online sales are again set to increase, a whopping 87% of all retail sales will be made in shops in December 2014.

Professional Sign Makers Sheffield

As expert sign makers in Sheffield, Image Sign Studio are well aware of the increasing popularity of online shopping, but they firmly believe that there is plenty of scope for retail shops to claim their fair share of the market. There’s nothing like going into a shop and physically holding a product, then to come home with the item in your shopping bag on that very day. For all the convenience of online shopping, there’s only so much you can find out about the item from looking at it on a screen and reading reviews.

Boost Sales over Christmas with a New Shop Sign Sheffield

So now is the time to ensure that you make the most of attracting the shoppers into your retail store. Online shopping may be as popular as ever, but the research suggests that there is still an enormous amount of people stepping out on the high street, shopping centres and retail parks.

If you are looking for a shop sign Sheffield that will increase your visibility on the high street over the festive season, Image Sign Studio can help. The staff at their Sheffield sign shop will offer you all the helpful advice and direction you need to ensure that your business makes a great first impression. Call them 0114 261 7617 for more information.