For retailers all over the UK, Christmas is the most important time of the year for sales. People are already hitting the high streets, shopping centres and online shops to snap up gifts for their families and friends.
As specialists in shop signs Sheffield, Image Sign Studio has put together a few steps that you can take to ensure that you make the most of this profitable season!
Promote a Christmas Sale
Christmas is a great time to promote a sale. It’s an expensive time of year for many, so everyone is on the look-out for a bargain. Not only can a good sale help to increase revenue and profit, you’ll also attract customers that may return to your premises in the New Year.
Marketing over the Festive Season
Ensuring that your marketing activity is sufficient over the festive season is a real must. From planning scheduled Tweets, to Facebook posts and competitions, social media is a fantastic way to get in front of potential customers, interact with them, and drive sales. Why not send out a Christmas newsletter letting your customer base know what you’ve got to offer this Christmas, or an incentive to visit your shop such as a voucher or free gift with any purchase?
Create an Attractive Display
Getting creative with displays can help your shop to thrive at Christmas time. Make your goods look as attractive as possible to your customers; think red and gold, fairy lights and snowflakes to create a winter wonderland effect. Make sure that your most popular items are prominent, and always place smaller items that are suitable for stocking fillers near the till. This will encourage people to make impulse buys and last minute purchases before they pay.
Ensure you Have Enough Staff for the Busy Period
During this exceptionally busy time, you may want to think about whether you’ll need an extra pair of hands. Employees will often want to take some time off over the festive season, so ensuring that you’re covered for this is a must. It may be worth approaching a local temping agent to find short term staff, as although you can’t predict the rush, you’re sure to be busier over this time.
Shop Premises Makeover
Competition for footfall on the high streets is at its most fierce over Christmas. Your aim to make sure your premises stands out from your competitors, looks visually appealing, welcoming, and encourages customers to enter. You could consider a beautiful window display, custom made window graphics or even a brand new shop sign.