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Get a Great Virtual Tour with These Questions

Virtual tours are becoming increasingly sought after as effective marketing material. With the realization of their online value for potential customers, many businesses are now investing in virtual tours. With the sudden growth comes misunderstandings and uncertainties about what you can expect from a virtual tour company. As an experienced and highly regarded virtual tour company operating in the Sheffield, Derbyshire and Peak District areas we wanted to help customers get the most from their virtual tours, so below are 4 questions to ask your virtual tour company before hiring.

1) What equipment will you use for the virtual tour?

It’s important to ensure the company you choose is experienced, there are a lot of amateurs jumping into the business and if you don’t use the right equipment you won’t get the high definition that is needed for a virtual tour. Ideally, a DSLR camera should be used in order to get the image quality that’s necessary. A gimmicky camera will not produce the same level of quality and will not impress your potential clients so make sure the virtual tour company is using high quality and professional equipment.

2) Can I see some of your previous virtual tours?

Find out how many virtual tours the company has done before and take a look at their previous work. You can often find some examples of the companies work on their website so it is definitely worth taking a look. You can get an idea of how experienced the company is and by reviewing some of their work you can know the standard of the tours they offer. Pay attention to detail as if you were reviewing your own business’s virtual tour.

Not sure what to look for in their tour examples? Below are some top tips:

  • Lighting is very important for photos and this remains true for virtual tours. The lighting needs to be right otherwise you miss important details or your eye is drawn elsewhere.
  • Transition between rooms. You want the transitions to be smooth, it shouldn’t be clunky or feel unnatural.
  • Are your eyes being drawn to the right features?
  • Unwanted features. Are there features in the tour that take away from the experience? e.g. bins, faces, personal information etc.

3) What rooms will be photographed?

It is important to ask this so you can be clear on what will be included in the tour. This is an important question as sometimes photographers pick and choose which rooms to include, this can be for good reason and produce an effective end product but if the photographer isn’t experienced it could just be them trying to simplify the project.

4) Should the business be empty for the tour?

The virtual tour company will be able to offer suggestions on whether staff or clients should be around for the virtual tour. More often than not, the virtual tour is more effective when there are no people so the focus can be on what your business has to offer customers.  There can be occasions where there are benefits to having people around so it’s definitely something to discuss with the photographer. If you’re looking for a virtual tour Sheffield, Derbyshire or Peak District then 360 Virtual View will be able to help. Experience is key to producing seamless virtual tours, if you’d like to see our previous work, get in touch by calling 0114 383 0711 or via
360 Virtual View - 3D Virtual Tours, 360-Degree Photography, and VR Experiences for your business

3D Virtual Tours, 360-Degree Photography, and VR Experiences for your business

Virtual tours are an amazing asset to many businesses and organisations including:

  • tourist attractions
  • stately homes
  • estate agents
  • letting agents
  • renters
  • cultural spaces
  • restaurants
  • hotels
  • and more!

However, in the current economic climate, getting the competitive advantage over your competitors is vital.

Below are 4 Ways a Virtual Tour Can Benefit Your Business

Press ‘play’ then press the ‘view in full screen’ link

A virtual tour is an immersive & interactive experience that allows on-line visitors to see inside your property without taking a single step outside of their home. Your potential customers can see inside your business in a virtual reality environment giving them a detailed look at the quality of your establishment and increasing the likelihood they will visit – it really is the next best thing to actually being there!

Here are 4 ways a virtual tour can benefit your business:

Generate more interest & excitement

Your potential customers get a glimpse into your business, it’s a new level of interaction that shows impressive effectiveness. The majority of people check out a business on-line before deciding whether or not to visit in person – you do it, I do it, almost all of us do it so let’s benefit from it!

Traditional photographs make it very difficult to see the real size and appearance of your property, it can appear very underwhelming even when your establishment is spectacular. That’s where the virtual tour comes in – people get to feel as though they’ve been in and seen how great it is for themselves before actually committing to physically going. A recent Google study found customers are considerably more likely to book a reservation if they see a virtual tour of the place first. This increased online activity and engagement generates more interest and brings more footfall traffic to your business.

Get the edge over your competitors

For some potential customers, a virtual tour is the deciding factor when choosing between competing businesses. People enjoy the experience of taking a virtual tour, it keeps them on your website for a lot longer than usual (an average of 40% longer), increases interactions as the customer will be clicking through products and photos on your site and it gives your potential customer the confidence to decide which business to choose. You can also incorporate your tour into your website, social media platforms and Google Business View too so you are likely to experience increased online traffic which will help to organically boost your Google rankings.

Increases business revenue

A virtual tour can increase your business revenue in multiple ways, the best thing about it is once it’s online you don’t have to think about it again. Time after time new customers will take your virtual tour, so while you focus on other things:

  • Your website will be viewed more frequently
  • Visitors will spend more time browsing your site
  • Your business is available to ‘see’ 24/7
  • Increased sales in less time
  • Potential customers are well informed on your services & more confident in decision making

Businesses in every industry are realizing the untapped potential that a virtual tour brings. Whether you have a beautiful stately home or a bustling restaurant the modern, dynamic visuals of a virtual tour could be your answer for increased interaction, interest and sales.

Get your business on Google Street View

Ever wondered how those other businesses get on Google Street View? Now you know! With every virtual tour that 360 Virtual View provide, and as a Google partner, 360 Virtual View can also put you onto Google Street view. Here’s how that will benefit you:

  • Trust – build trust with your potential customers by putting a ‘face’ to your business name. These days, anyone can go on the internet and say virtually ‘anything’ they want so adding a virtual tour to Street View will demonstrate you are who you say you are
  • Influence the research – according to Forbes, retailers state that 82% of new customers research online before visiting a physical premises. By allowing these potential customers to see inside before they decide, you’re influencing their decision – not to mention helping them to pre-qualify themselves first saving everyone time!
  • Humanise to connect – humanising your business puts a ‘human’ face to your name, showing your potential customers something they ‘recognise’ which will allow them to relate to you in advance. A virtual tour is a great way to do this!
  • Help customers make informed decisions – customers have a lot of questions before they visit – for example about parking or what the area looks like – so you’ll be helping them find the answers they need
  • Passive marketing – help your customers come and find you.
  • convenience – Google’s Street View works on any platform, even on the go, so your potential customers can find you and ‘check you out’ when it’s convenient for them, whether that’s at the bus stop, in bed, on holiday, or even over a cup of tea in the morning before work

However, timing is important!

There are many factors influencing your virtual tour so get in touch today to find out more and get prices. Call 360 Virtual View today on 0114 383 0711 or email