Monthly Archives: April 2015

Driving Sales with Pinterest Business Pages

With over 70 million users worldwide, Pinterest is now the 4th most popular social network, and not to be underestimated. Last month, San Diego hosted the “Social Media Marketing World 2015″ conference, where several social media professionals shared their expertise on established and developing trends in social media. According to the conference, Pinterest has been dubbed ‘the new Google’, due to the fact that it has a powerful search which many people actually turn to before the search engine giant.

Pinterest and SEO

 

It might sound unbelievable, but the reason for this is that many people simply prefer the visual search results that Pinterest offers. Pins on Pinterest also have great longevity too, for example, if you share a pin today, it will still be coming up in search results weeks, months and even years later.

It’s free to sign up, and Pinterest users can upload, save, sort and organise images, or ‘pins’ through collections known as pin boards. Users can browse the content of others, and save individual pins to their own pin boards using the ‘Pin it’ button. If browsing a website other than Pinterest, images can be pinned to users’ pin boards using a ‘Pin it’ button that can be downloaded to the bookmark bar on your web browser. Users can also ‘repin’ pins from others on their own pin boards.

Driving Sales with Business Pages

In addition to accounts for personal users, Pinterest also allows businesses to create business pages that they can use to promote their company online. These pages could be described as ‘virtual shopfronts’, allowing Pinterest users to browse items for sale on their website. And it’s big business; brand studies have continued to show that Pinterest is more effective at driving salesthan other forms of social media. As well as images, business pages can also include various data, topics and information such as prices of products, ratings of movies or ingredients for recipes.

Social Media Management Sheffield

As the 4th most popular social media channel in the world and an invaluable tool for driving sales, it’s never been more important to get to grips with Pinterest and start reaping the benefits. Seven Creative offer ongoing Sheffield social media management services which can include contributing to and monitoring your business’ Pinterest account. Call them today on 0114 383 0711 today for more information about how they can help you.

Devonshire Street Shop Signs Sheffield Demolition to go Ahead

As experts in the design and manufacture of shop signs Sheffield, Image Sign Studio have been keeping a close eye on the developments of the Devonshire Street story, and are sad to announce that the Sheffield Star have reported that despite nearly 20,000 objections, the shops will be knocked down.

Planning Application Petition

Coda Planning, agent for the developers Primesite Ltd insist that the development would ‘rejuvenate’ a block falling into ‘disrepair’ and improve the area. According to Sheffield Council, the online petition was the largest ever connected to a planning application since the Council began keeping logs, and raised a huge 18,337 signatures. Unfortunately, planners say that according to the law, only views based on ‘material planning considerations’ can be given weight, meaning that the buildings will be destroyed and replaced regardless of the signatures received in opposition.

Shops Replaced with Residential Flats and Shops

According to the newspaper, the specialist shops on Devonshire Street will be replaced with flats and other shops, which has caused massive public outcry in opposition to the plans. Objectors to the demolition say that the impact on the area means that the street will become ‘like every single high street in the country’ and that it would be ‘utter madness to demolish one of the truly individual parts of Sheffield.’

Retail Frontages to Remain

A report to the planning committee says “Though occupiers of the existing retail units perfectly reflect the city’s aspirations for the Devonshire Quarter and undeniably have a part to play in creating an attractive, viable and varied city centre, the planning system does not exist to protect the private interests of one person against the activities of another. Provided a retail frontage is retained, the loss of the specific businesses is not a planning matter.”

Signage Sheffield

As professional makers of shop signage Sheffield, Image Sign Studio thinks it’s a great shame that this vibrant and eclectic area of the city will be replaced with flats and other shops. The director of Coda Planning has assured Sheffield residents that the building’s design will respect the street’s character and allow occupancy to continue. For help and advice on the manufacture and installation of your new shop sign Sheffield, get in touch with Image Sign Studio on 0114 261 7617 or email them at rich@imagesignstudio.com