Monthly Archives: July 2015

3 Reasons to Base Your SEO Campaign Around Organic Content Creation

Genuine, high-quality traffic that converts is what you should be seeking as a result of a successful SEO campaign. When planning out your strategy, two important factors which will help you to achieve this are organic content creation and transparent link-building, preferably done by those engaging with your website copy.

Bearing that in mind, Seven Creative are perfectly placed to help; and continue to offer Sheffield SEO services to businesses on both a monthly and one off basis. Focussing on the production of shareable, engaging website copy; they have a proven track record when it comes to successfully ranking sites across a wide spectrum of trades.

With that in mind, this company have put together a guide to help explain why organic content should continue to form the cornerstone of your SEO campaign.

Any New Content Can Be Carefully Optimised

A steady stream of carefully-optimise, valuable site pages will come as a result of continued organic content production. Each new page presents a chance to for you to integrate search terms that you wish to be found for; whilst the accompanying meta data you can fill in is another factor the search engines will be weighing up when debating the value of your site.

For each page of copy that is written for your site, you can add in relevant images, which when added correctly can also give your site a boost. As long as you consistently stick to good practices, you’re sure to see an improvement for your website in the search engine ranking positions.

Useful Information Will Increase Website Traffic Engagement

Focussing on the production of content that offers genuine value to your target website users can benefit you in a number ways. Primarily, it will ensure that you’re providing your potential customers with useful information; that will ultimately persuade them to choose your services. As a result of this, it’s likely that those users will engage with your site for a longer spell of time.

Google will look fondly upon this; as the longer a visitor spends on your site, the more the search engines will flag it as a valuable source of information. Finally, if the traffic you receive likes the content, they’re more likely to delve into the deeper structure of your site. This means a reduced bounce rate and more subsequent points scored with the search engines.

Seeing Value Means People Share

If people see value in the content of your business blog, they may feel compelled to share it across social media and other bookmarking sites; which can only have a positive effect. Not only will the links built back to your site by this activity act as golden flags to the search engine algorithms, they will also raise exposure of the shared content you’ve written and get in front of more potentially high-value website visitors.f and when other web users start to link to your site, the subsequent SEO benefits can see you rise further up the ranking positions.

Profitable, Long-Term SEO Investment Strategy for Your Business

SEO can become a profitable long-term investment for your business – as long as your strategy is carefully-planned out. To speak to one of the SEO experts in Sheffield at Seven Creative about tailoring a campaign to suit your needs, give one of their team a call today on 0114 2352002.

Shop Sign Makers in Sheffield Report on the Fight to Save Devonshire Street

Campaigners have been trying to save the shops on Devonshire Street from being bulldozed, and have now raised £15,000 in order to launch a legal battle. There have been more than 20,000 objections to the controversial plans, also previously reported by experts in shop signs Sheffield Image Sign Studio. Sheffield Council plan to knock down the shops on Devonshire Street and replace them with shops, restaurants and flat.

Save Devonshire Street

The head of Save Devonshire Street Nick Roscoe said “The community has shown it is totally behind us and I think if there is any chance of holding the council to account then we have got to take it.” There has also been an organised protest outside Sheffield Town Hall, in which hundreds of people attended to protest against the scheme to convert the shops into flats and restaurants. Campaigners were out in force to make it known that they disagreed with the plans, saying that the shops on Devonshire Street are part of the city’s heritage.

According to Sheffield Council, they have been put in a difficult position regarding Devonshire Street and expressed clearly that their hands have been tied by government requirements. Sheffield City Councillor, Leigh Bramall, said: “Although technically we make the decision on planning applications, our hands are tied by the stringent planning laws set out by the government. If we did not follow these laws we would be putting the Council under a big risk of being taken to an appeal by the developer, to be heard by the National Planning Inspectorate, which would mean that the Council would be overruled and the development go ahead, but with the Council facing huge legal bills. What we need to see is the Council being given the powers to make the decisions to shape the future of our high streets, so we can make the decisions locally, listening to the views of local people rather than having to follow arbitrary rules made up by bureaucrats in Whitehall.”

Raising Money for Legal Costs

The campaigners have been trying to raise the money needed for the legal costs for a judicial review to overturn the decision to knock the shops down. The money will cover the costs in case permission for a review of the case is refused, and has been raised through a variety of fundraising events and activities including an art auction, gigs, and online crowdfunding from those who support the campaigners.

Professional Shop Sign Makers Sheffield

When the review application has been submitted, a judge could decide the campaigners have a case based on the paperwork, or it could go to the High Court for a hearing in August. As professional makers of shop signs Sheffield, Image Sign Studio are very aware of the support for this eclectic group of shops and think it’s a shame not only that they may be destroyed, but sad that so many people are upset by the proceedings.

Castle Market Sheffield Demolition to be Complete by November 2015

Castle market has now been replaced with the new Moor Market, which cost a huge £18 million to build, but the old market is still being knocked down and is due to be completed by November.

Castle Market in the city centre of Sheffield is currently in the process of being demolished, with the most complex part of the demolition set to start in the next few days. The old Sheffield shop sign that read ‘The Markets’ has recently been removed, and the building contractor Kier are now set to deconstruct the tower block from the top down.

Demolition Site Safe and Secure

A spokesman from Sheffield Council said: “Demolition works remain on programme to be completed in November 2015. Things are going well with no major issues so far and the site remains safe and secure.” The spokesman also added that the council have made sure that the accessible parts of the castle ruins are well protected and regularly monitored during the demolition works to ensure they are not damaged. “The progress of the physical demolition works on site is fairly obvious now given that you can see right through from one side to the other from both Waingate and Exchange Street.”

Castle Market took its name from Sheffield Castle, as the market was built on its remains. The market closed in 2013 when the Moor Market opened on the Moor, at the other end of the city centre. The market opened in 1965, and was a well-loved place by many, meaning that a huge number of people were really disappointed when plans to demolish the site were announced.

Reduced Footfall in The Moor Market

But the new Moor Market hasn’t gone down quite as well as Sheffield City Council had hoped unfortunately. According to recent figures, half a million fewer people visited the Moor Market in its first year compared to the last year that Castle Market was open. The Council are now reducing the market traders’ rent by half until March 2017 due to the poor trading conditions.

The council, however, are more optimistic about the future of the Moor Market and are offering 4 weeks of free rent to new traders. There are also plenty of events scheduled at the market this summer including puppet shows, table tennis, reading sessions and mini golf.

Shop Signs Sheffield

As makers of shop signs Sheffield, it’s really sad to see this iconic sign being removed. It’s unfortunate that the Moor Market hasn’t really lived up to many people’s ideas of what the council promised, but as the area develops, we really hope footfall increases for the new site.

Stanley Knife Blades for Tasks Around the House

Knife-Point are extensively experienced in the supply of a variety of knife products, with their Stanley knife blades always drawing plenty of popularity. A big part of the reason these tools are so popular is down to their transferability across a number of different tasks.

For those wondering where they may come in useful, this supplier have put together a guide surrounding 5 ways in which they could help you around your own property.

Perfect for Those Studying

Textiles and graphic design students are just some of the many within education who can benefit from Stanley products.

Whether it’s for creating prototypes or models; you can always be sure that they’ll allow you to work accurately and effectively. The blades can also be bought for a reasonable price; which is always an important factor when getting by as a student.

Creative Card Making

It’s always good to have a hobby outside of work. One activity increasingly on the rise is card making; which appeals due to its requirement for creativity.

Making cards is also a great way to save money, as you can buy the materials you need in bulk and avoid high shop prices. Stanley knife blades are perfect for cutting any pieces you need for your designs.

Stanley Knife Blades for Your Household Tasks

For cutting materials, it’s essential that you have the tools you need to do the job properly. If this sounds familiar to you, then the Stanley knife blades at Knife-Point could be a great investment for you to make. They can help you out of all sorts of difficult situations.

Expert Carpet Removal

Stanley knife blades are suitable for heavy-duty tasks as well as for crafting purposes. Carpet and vinyl are just two of the types of flooring that they can help you remove and there are a number of different options when it comes to blades types.

After using these products for applications like carpet fitting, you can look forward to long-term satisfaction.

Excellent Model Making

It would be a real shame if model making were to die out, as it presents a great way to focus your energy. For those who do take enjoyment out of the activity, Stanley knife blades are always sure to be useful. Perhaps not as popular as it once was, model making still has plenty of charm attached to it.

Not Just Stanley Knife Blades

Stanley knife blades, Swann Morton, planer blades, trimming knife blades and snap off blades are the 5 most popular ranges with Knife-Point. For great choice and quality when it comes to the purchase of blades, look no further than them for an excellent supplier.

National Blood Week Campaign Encourages Shop Signs and Street Signs to Drop Letters

According to recent statistics released by the NHS, 120,000 fewer people started donating blood in 2014/15 compared to 2004/5. The NHS says it needs 204,000 new volunteers this year to ensure the blood supplies continue to remain at the same level in the future. The assistant director for donor services Jon Latham said: “We simply can’t ignore the fact that there has been a stark reduction in the number of new donors coming forward – a trend seen across the world. While we can meet the needs of patients now, it’s important we strengthen the donor base for the future.”

National Blood Week

So, a fascinating campaign to raise awareness of National Blood Week has swept across the UK, causing letters to disappear from street signs and shop signs across the country. It’s all part of a campaign launched by Give Blood NHS which has been designed to encourage people to donate. Shop signs, street signs and landmarks are removing the letters A, O and B from their signs in order to symbolise the donors’ blood groups that are needed to maintain the much needed supplies in Britain.

Maintaining a Safe Supply of Blood for the Future

National Blood Week runs from 8 – 14 June, and the campaign hopes to build awareness of the shortage and encourage the public to donate blood. They’ve called the campaign #MissingType, and even the Prime Minister’s official residence has become D wning Street. As makers of shop signs Sheffield, we think it’s a great idea to show support for such a worthy cause in a way that will be seen by huge numbers of people and help to raise awareness.

The head of PR at Give Blood NHS, Andrea Ttofa told Buzzfeed News: “There’s a decline year-on-year of the number of new people donating, and more than half of current donors are over 45. It’s important to take action now in order to maintain a safe supply of blood for the future,” she continued. “We’re hoping many more individuals and companies will get behind it to drive thousands of people to be new donors.”

Shop Signs Sheffield

Although we’ve not noticed any shop signs Sheffield having their letters removed, it’s certainly an interesting campaign that is bound to get the attention of the general public, especially with large companies such as Odeon, Green and Blacks, and Waterstones on board.

For more information about our shop sign making services, call us on 0114 261 7617 to get in touch and chat to a member of our friendly team.